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64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Shoppers Want To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.
Source: Statista
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews go on without a reaction. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't pleased with ratings alone.
Client reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are useful and relevant.
Source: Fan and Fuel
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service
This stat is among lots of that highlight the value of online scores. Now that news of customer satisfaction travels this quick, keeping your consumers happy is more vital than ever.
57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked just for businesses with an ideal five star rating.
Source: Brightlocal
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to consumer review statistics, a tremendous 19% of consumers always trust online reviews and never a buy without checking out reviews first.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a doctor or an attorney.
Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Unsatisfied Customers Will Return To A Company If A Company Makes An Effort To Solve Problems Quickly And Efficiently
Consumers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of prospective clients will not even think about doing business with a business they can't find opinions about.
Source: Statuslabs