90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually use them.

Although we now know why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Reviews Shared On Twitter Can Help Boost Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.

Source: Review Trackers

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Would Likely Give A Review If They Were Asked

More than a 35% would do it to inform others about their client experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings stats, we discovered that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

United States Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Shoppers Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, consumers prefer to read reviews on their smart phones.

Source: Statista