64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and good rankings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers go to Yelp on a monthly basis. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

83% Of All Younger Consumers Were Asked To Give A Review Recently

Of those invited, 80% of clients did submit a review. In general, businesses have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

Reviews Shared On Twitter Can Improve Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of many that highlight the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for businesses with an ideal five star score.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your consumers creates trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs