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63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.
Source: Review Trackers
Clients Could Invest 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this statistic. The more detailed other users explain your services or product, the more cash you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
77% Of Customers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.
Source: RevLocal
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews generally carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
89% Of Buyers Prefer To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, individuals choose to read reviews on their smart phones.
Source: Statista
Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now know why client reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Reviews Posted On Twitter Can Help Increase Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews remain without a reply. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with scores alone.
Consumer reviews make the statistics appear more genuine which is what the potential clients are searching for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the websites' reviews are relevant and useful.
Source: Fan and Fuel