Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

77% Of Consumers Would Likely Give A Review If They Were Asked

More than a 35% would do it to educate others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the basic popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

If A Business Handles Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Business

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

A Lot Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

74% Of Regional Companies Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a company's reputation does not affect simply the consumers. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Consumers Review A Businesses Reactions To Reviews

Not only do a lot of clients check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

70% Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs