70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most credible source of suggestions. Online reviews typically carry the exact same weight as advice from friends and family.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and ranking stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.

Source: RevLocal

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

More Than Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews remain without a reply. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista