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60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
15% Of Clients Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of prospective consumers will not even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the large bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when customers have to choose a solution provider.
Source: DemandGenReport
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Clients Read A Companies Reactions To Reviews
Not only do a lot of shoppers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores data, we found out that a company requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
83% Of Customers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to pay attention to consumers' recommendations online.
Source: Statuslabs
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal