70% Of Customers Choose To Learn About A Business Through Posts And Reviews, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 6% Of Customers Don't Trust Consumer Reviews At All

According to customer review stats, a whopping 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

USA Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

15 Percent Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not affect simply the clients. Potential team members also look at scores and take a look at reviews.

Source: Deloitte

If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review

More than a 35% would submit a review to advise others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their decision making process.

Source: Podium

More Than Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista