70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

The Majority Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

83% Of Consumers Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to focus on consumers' recommendations online.

Source: Statuslabs

95% Of Disappointed Customers Will Return To A Business If A Business Manages To Fix Issues Quickly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating actually helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Would Leave A Review If They Were Asked

More than a 35% would leave a review to educate others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

89% Of Buyers Want To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile web browser, clients choose to read reviews on their cell phones.

Source: Statista