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More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
American Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
77% Of Consumers Would Certainly Post A Review If They Were Asked
More than a 35% would submit a review to advise others about their customer encounter and 24% would likely direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their choice making process.
Source: Podium
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online rankings data, we discovered that a company requires to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews normally bring the exact same weight as guidance from family and friends.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.
Although we now understand why client reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers