Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Since the vast majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Over Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is one of lots of that highlight the value of online ratings. Now that news of client satisfaction travels this fast, keeping your clients happy is more important than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation doesn't impact just the consumers. Potential employees likewise take a look at ratings and read reviews.

Source: Deloitte

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as suggestions from loved ones.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no way around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Because They Desire To Buy A Service Or An Item And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.

Users come because they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we discovered that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal