Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on customers' suggestions online.

Source: Statuslabs

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores stats, we discovered that a business needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp each month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review statistics, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two-thirds of businesses have outstanding and awesome ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Definitely Give A Review

More than a 35% would do it to inform others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when customers have to choose a solution provider.

Source: DemandGenReport

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually use them.

Although we now know why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider