53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably usually flourish, review websites help make sure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Read A Businesses Responses To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation does not affect simply the customers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to focus on clients' suggestions online.

Source: Statuslabs

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the prospective clients are looking for. Practically a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Typically, 142 million consumers check out Yelp monthly. This is as good a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an unassailable effect on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Online Item Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center