Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

67% Of Consumers Report Reviews Are A "Very Important" Factor When Selecting A Service Provider

When customers have to pick a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Practically a third of customers state written reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

Reviews Shared On Twitter Can Boost Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

If They Were Asked, 77% Of Clients Would Certainly Submit A Review

More than a 35% would leave a review to inform others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

95% Of Unsatisfied Customers Will Return To A Company If A Company Manages To Solve Issues Quickly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

The Majority Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

89% Of Clients Want To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, consumers choose to read reviews on their mobile phones.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs