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The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation doesn't impact just the consumers. Potential team members likewise look at rankings and read reviews.
Source: Deloitte
72% Of Customers Won't Take Action Unless They Read Some Reviews
Regardless of how captivating your marketing is, you still require client reviews. There is no way around it. Consumers are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat customers fairly usually prosper, review websites help make sure of that.
Source: Statuslabs
Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%
User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective clients are searching for. Almost a third of customers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
86 Percent Of Customers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you give them an excellent experience.
Source: Brightlocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks