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91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as guidance from friends and family.
Source: Brightlocal
Over Half Of Shoppers Aged 25-34 Gave Reviews
According to Statista, the younger generations are surprisingly the more vocal ones.
Source: Statista
74 Percent Of Local Businesses Have At Least 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online scores stats, we discovered that a business needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Keeping in touch with your clients establishes trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with ratings alone.
Client reviews make the statistics appear more authentic which is what the potential clients are looking for. Nearly a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Sites.
Review websites are locations that people go to get the facts about a product, business or service . Users come because they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating actually helps your overall rating.
According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center