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Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
The Majority Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat customers fairly generally flourish, review sites help ensure of that.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads choose to take note of clients' suggestions online.
Source: Statuslabs
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you might expect, clients who feel this way are happy to invest more cash with a business.
Source: Statuslabs
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social media reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic popularity of a site can just go so far.
Source: Review Trackers
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall 2 out of 3 companies have great and outstanding rankings. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You