Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

89% Of Consumers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, individuals choose to read reviews on their mobile devices.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Practically a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista