Consumers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made quickly.

Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

The Average Review Word Count Has Become 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the vast bulk of consumers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to take note of consumers' recommendations online.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

83% Of All Younger Clients Were Asked To Leave A Review Recently

Of those asked, 80% of customers did submit a review. In general, businesses have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your consumers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Consumers Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, customers prefer to read reviews on their mobile devices.

Source: Statista

Consumers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone