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53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of consumer reviews go on without a reply. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
70% Of Customers Prefer To Discover A Business By Means Of Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses really make use of them.
Although we now understand why consumer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Staying connected with your consumers establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are more willing to spend more money with a company.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
A Lot Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center