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15% Of Clients Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of possible clients won't even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When clients need to pick a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
The Average Review Length Has Become 65% Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
83% Of All Younger Consumers Were Invited To Leave A Review Recently
Of those asked, 80% of clients did submit a review. Overall, businesses have asked 66% of all clients to post a review on their company.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to focus on customers' suggestions online.
Source: Statuslabs