Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile web browser, everyday people choose to read reviews on their mobile phones.

Source: Statista

95% Of Unsatisfied Consumers Will Return To A Company If A Business Manages To Solve Issues Quickly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Since They Desire To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82% Of Customers Check Out Review Websites.

Review sites are places that people go to get the facts about a service, business or product . Because they have actually currently formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

89% Of Clients Browse A Businesses Replies To Reviews

Not only do many customers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of companies have excellent and good scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone