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72% Of Customers Will Not Take Action Unless They Read Some Reviews
Regardless of how appealing your marketing is, you still need client reviews. There's no way around it. Clients are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
70 Percent Of Consumers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
Over Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics indicate a company's reputation doesn't impact simply the consumers. Prospective employees also take a look at rankings and take a look at reviews.
Source: Deloitte
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews remain without a reply. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
USA Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When people check out reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.
Source: Statista
77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks