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If A Company Makes An Effort To Fix Problems Quickly And Effectively, 95% Of Disappointed Clients Will Go Back To A Business
Customers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Most Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall rating.
According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Typically, 142 million consumers visit Yelp every month. If you have not declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
Reviews Shared On Twitter Can Help Improve Revenues By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
83% Of Clients Don't Trust Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to pay attention to consumers' recommendations online.
Source: Statuslabs
70 Percent Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.
Source: Brightlocal
61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two-thirds of companies have outstanding and great ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal