72% Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

15 Percent Of Clients Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of possible clients will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

US Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made quickly.

Online reviews are clearly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Given that the huge bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

Online Item Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center