Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Company

This stat is one of numerous that highlight the value of online scores. Now that news of client fulfillment travels this quick, keeping your consumers pleased is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with an ideal five star ranking.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to take note of consumers' recommendations online.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Because the large majority of consumers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to customer review data, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When consumers need to choose a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous impact user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Income

Businesses that treat customers fairly generally prosper, review websites help ensure of that.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

More Than Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers