89% Of Consumers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, individuals choose to read reviews on their smart phones.

Source: Statista

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Considering that the large majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

15 Percent Of Clients Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible consumers will not even think about working with a company they can't find opinions about.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There's no way around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

If A Business Handles Issues Rapidly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Company

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would post a review to notify others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider