77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your clients builds their trust. Even something as simple as responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a site can only presume when it comes to trust.

Source: Review Trackers

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower rating really helps your overall score.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now understand why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

70% Of Consumers Prefer To Discover A Business Via Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'very often'.

Source: Trust You