If They Were Asked, 77% Of Consumers Would Post A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Consumers Choose To Discover A Business Via Reviews And Posts, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

89% Of Consumers Browse A Companies Responses To Reviews

Not only do the majority of clients check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

74% Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online scores statistics, we discovered that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal