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Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.
Although we now understand why customer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
US Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.
Source: Statista
15% Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of potential clients will not even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
Most Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the potential customers are looking for. Practically a third of customers state written reviews are the only feature that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
77% Of Consumers Would Likely Post A Review If They Were Asked
More than a 35% would post a review to notify others about their client encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their choice making process.
Source: Podium
Only 6% Of Consumers Don't Trust Client Reviews At All
According to client review stats, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as recommendations from loved ones.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.
Source: Review Trackers
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews go on without a reply. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
More Than Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
89% Of Consumers Browse A Companies Responses To Reviews
Not only do a lot of customers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Individuals Want To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, people today prefer to read reviews on their mobile devices.
Source: Statista