91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as guidance from family and friends.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your clients creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

United States Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to take notice of customers' suggestions online.

Source: Statuslabs

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'very often'.

Source: Trust You

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really utilize them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats show a company's reputation doesn't affect simply the customers. Prospective team members likewise look at rankings and read reviews.

Source: Deloitte

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do most individuals check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz