Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two-thirds of businesses have great and outstanding rankings. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

United States Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation doesn't affect simply the consumers. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

15% Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective consumers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most credible source of suggestions. Online reviews typically bring the very same weight as suggestions from loved ones.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do a lot of individuals check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Since the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young Consumers Were Invited To Give A Review Recently

Of those asked, 80% of clients did submit a review. In general, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are ready to invest more cash with a company.

Source: Statuslabs

89% Of Shoppers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people today choose to read reviews on their mobile devices.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take note of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Many Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center