More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

95% Of Dissatisfied Clients Will Go Back To A Company If A Business Makes An Effort To Resolve Problems Rapidly And Effectively

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

89% Of Buyers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their smart phones.

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a physician or an attorney.

Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

The Majority Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social reviews stats, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Almost a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of customers did submit a review. Overall, companies have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

The Majority Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a website can only go so far.

Source: Review Trackers

74% Of Regional Companies Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores statistics, we found out that a company needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

70% Of Consumers Prefer To Discover A Business Through Reviews And Short Articles, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista