More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is one of lots of that show the significance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more important than ever.

57% of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a perfect five star ranking.

Source: Brightlocal

Reviews Shared On Twitter Can Help Increase Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When customers have to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of companies have outstanding and great rankings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

United States Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

Clients Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more money you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings stats, we found out that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

89% Of Buyers Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, customers choose to read reviews on their mobile phones.

Source: Statista

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc