Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a whopping 19 percent of consumers always trust online reviews and never ever a purchase without reading reviews initially.

Source: Statista

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Consumers Could Spend 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users describe your service or product, the more cash you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

77% Of Customers Would Definitely Give A Review If They Were Asked

More than a 35% would post a review to inform others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

72% Of Clients Won't Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still need client reviews. There's no other way around it. Clients are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews go on without a response. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

70% Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone