70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize An Organisation

This stat is one of numerous that show the significance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for companies with a perfect five star ranking.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million consumers check out Yelp monthly. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Many Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

United States Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

89% Of Customers Review A Companies Feedback To Reviews

Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential consumers are searching for. Almost a third of customers say written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone