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Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some negative reviews.
Source: Capterra
70 Percent Of Customers Choose To Find Out About A Business Through Reviews And Posts, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
More Than Half Of Customers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are surprisingly the more opinionated ones.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you quickly decide on one that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
86% Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them an excellent experience.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats suggest a business's reputation doesn't impact simply the clients. Prospective employees likewise look at scores and read reviews.
Source: Deloitte
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two thirds of companies have exceptional and awesome scores. Only 5% of companies have a rating below 3 stars.
Source: Brightlocal
67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when clients have to select a service provider.
Source: DemandGenReport
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra