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74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Since the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is one of many that show the importance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your consumers delighted is more vital than ever.
57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked just for services with an ideal five star score.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
83% Of All Young Customers Were Asked To Post A Review Recently
Of those invited, 80% of consumers did leave a review. In general, companies have asked 66% of all consumers to give a review on their business.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
Clients Might Invest 31% More With A Business That Has Fantastic Reviews
Focus on this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly how much more.
Source: Martech Zone
89% Of Consumers Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile internet browser, clients prefer to read reviews on their mobile devices.
Source: Statista