15 Percent Of Users Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective clients will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Considering that the huge bulk of consumers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Might Invest 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users describe your product or service, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

USA Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.

Source: Statista

77% Of Consumers Would Post A Review If They Were Asked

More than a 35% would leave a review to advise others about their client experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

The Average Review Word Count Has Become 65% Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

Reviews Published On Twitter Can Improve Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo