67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have an enormous effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Nearly a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

95% Of Unhappy Clients Will Go Back To A Business If A Company Manages To Resolve Issues Rapidly And Effectively

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

15 Percent Of Customers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential consumers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

70% Of Customers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

A Lot Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as advice from friends and family.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo