More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when consumers have to select a service provider.

Source: DemandGenReport

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly typically flourish, review sites help make certain of that.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and awesome ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal