American Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients have to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and score stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

70 Percent Of Consumers Choose To Find Out About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million consumers visit Yelp every month. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

89% Of Shoppers Want To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, folks choose to read reviews on their mobile devices.

Source: Statista

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Since the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Posted On Twitter Can Grow Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo