Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take note of consumers' suggestions online.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably usually flourish, review websites help make sure of that.

Source: Statuslabs

82 Percent Of Consumers Go To Review Websites Due To The Fact That They Want To Purchase A Service Or A Product And Wish To Get The Facts About Business Product Or Services.

Review sites are places that customers go to get the truth about a service, business or item . Because they have already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

The Typical Review Length Has Become 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

70 Percent Of Customers Choose To Discover A Business Through Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

83% Of All Young People Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of potential clients won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users describe your services or product, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista