83% Of All Younger Customers Were Invited To Post A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

Because They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Review websites are locations that customers go to get the truth about a product, business or service . Users come because they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When clients need to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

83% Of Consumers Don't Trust Advertising

The standard channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are trying to find. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat clients honorably typically succeed, review websites help make sure of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone