52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

89% Of Clients Review A Businesses Responses To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

Many Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still need customer reviews. There's no way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million customers check out Yelp each month. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

More Than Half Of Customers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of potential clients won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally 2 out of 3 businesses have good and exceptional rankings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your consumers develops trust. Even something like responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs