89% Of Shoppers Like To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, consumers choose to read reviews on their cell phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a lawyer or a physician.

Young people (age 18-35) are even more inclined to hire an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

People Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers check out Yelp monthly. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs