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More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
If A Business Manages To Resolve Problems Quickly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Company
Consumers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
70 Percent Of Consumers Prefer To Discover A Business Via Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two-thirds of companies have excellent and exceptional ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics place consumers' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as guidance from family and friends.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Keeping in touch with your consumers establishes trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are more willing to invest more money with a business.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable effect on consumers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Many Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating really helps your overall score.
According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
United States Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.
Source: Statista
15 Percent Of Users Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of potential consumers won't even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs