61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of companies have exceptional and good ratings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as recommendations from loved ones.

Source: Brightlocal

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Typically, 142 million consumers go to Yelp every month. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

70 Percent Of Consumers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

United States Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA consumers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

83% Of All Young Customers Were Invited To Post A Review Recently

Of those asked, 80% of customers did submit a review. In general, companies have asked 66% of all clients to post a review on their business.

Source: Brightlocal

Just 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to consumer review data, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and score stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias