Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Articles, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of businesses have exceptional and good rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

89% Of Clients Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile internet browser, people prefer to read reviews on their cell phones.

Source: Statista

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews remain without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

83% Of All Younger Customers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

95% Of Disappointed Clients Will Go Back To A Company If A Business Takes Care Of Problems Rapidly And Effectively

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers