Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Because the vast majority of customers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82% Of Customers Go To Review Websites Due To The Fact That They Want To Purchase A Service Or An Item And Wish To Get The Facts About The Businesses Product Or Services.

Review websites are locations that people go to get the truth about a service, product or business. Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would leave a review to notify others about their customer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

United States Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

89% Of Consumers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, individuals prefer to read reviews on their phones.

Source: Statista

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation doesn't impact simply the consumers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 companies have excellent and great ratings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an indisputable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Over Half Of People Aged 25-34 Posted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo